Spreading the Word
There is a lot of reasons why an alternative retail marketer of energy services would need a public relations department. But the single best reason is to spread word of the company’s high quality services. This article does a good job of that without any help from the company itself.
During my time at Call Center Week in Las Vegas, I met with a number of companies that were a bit “outside the box” of what one might expect from such a show. I saw representatives from businesses in the education field, those who specialized in location services, and even one particular social gaming company. Perhaps the most unexpected company present, though, was one that specialized in the retail energy market, Glacial Energy.
Glacial Energy is involved in lots of similar events and professional gatherings, so it will be interesting to see if more positive press comes out of it.
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2012